Let’s Talk About Tech, Baby! - How to use email/texts to fundraise

Sad but true, the days of snail mail have come and gone. True, we all like to get notes slipped into our mailboxes from time to time: holiday cards, coupons, donation thank you notes, credit card bills. Okay, maybe not the last one.

Regardless, the hard truth is that communication has gone digital. And considering we only have one more month to fundraise, we have to reach as many people as effectively as possible and not everyone is on Facebook anymore! So, how can we harness all of the tech-power we can to fundraise for the bowl-a-thon?

“Blow up people’s inboxes?” Yeah! Just kidding. Don’t do that.

All jokes aside, text and email are some of the best ways to get in contact with people. Unlike social media, you can communicate with friends directly, really emphasizing your personal mission to ensure abortion access.

But where do I start?

When drafting up a text or email to a friend we understand that it can be difficult to know what to say. I mean lets be honest, fundraising can make you feel like a door-to-door salesperson if you don’t have the proper tools!

Lucky for you we have a few hot tips for you when reaching out over email and text. Use these as you want, throwing in your own twists and personal touches (and of course bowling puns). These texts/emails are special to your friends and family because they come from you!

For those of you who wanna go mad-libs style, we drafted up a fill-in-the-blank template for both text and email (just click on the links to see!)

Other hot tips:

1.) Call me by your name

Keep it personal! Use names in the subject lines of your emails and/or the intro to your texts. People will feel more special if they feel like you reached out to them personally, thinking of them as a singular person rather than a wallet on a long list of names.

2.) Keep it Light

The issue of abortion access is so polarized, usually advertised in a manner that makes people uneasy. Keep the emails/texts light and upbeat, adding a photo of you wearing pro-abortion swag, a funny GIF or meme, a short video explaining why you care about the Bowl-A-Thon, or any of the shareable Bowl-A-Thon images to your email/text.

3.) Avoid Labels

I know. So millennial right? But for real, there’s no need to separate people by labels of “pro-life” and “pro-choice.” We all know abortion is complicated, and we won’t get more support by antagonizing people whose beliefs don’t align with ours. When explaining your beliefs, instead just use the pronoun “I” or “we (meaning you and WHO).”

Once again, the main point we wanna get across is to make these emails and texts your own! Don’t stress too much about the minor details. These emails and texts are going out to your friends and family, who will love you no matter what, typos and all.